Building Tomorrow's Legacy
I'm Misun Son
Business Development & Marketing Professional
Bridging global markets across 4 continents
15+ Years
4 Cities
2 Continents
About Me
Experienced business development and marketing professional with 15+ years of expertise in digital marketing, mobile advertising, and strategic partnerships. Currently founder of Value IVF, helping individuals navigate fertility treatment journeys. Proven track record in building successful partnerships with global brands including Samsung, Google, LG, and leading companies across automotive and technology sectors. Specialized in mobile marketing attribution, performance marketing, and customer success management with deep experience in both US and Asian markets.
Business Development Digital Marketing Strategic Partnerships Mobile Marketing Customer Success Account Management
Experience
Founder
Value IVF
- Founded fertility consulting service to support individuals and couples on their journey to parenthood
- Provide clear, personalized roadmaps to guide patients through finding doctors, treatments, costs, and options
- Dedicated to making fertility treatment navigation less complex and overwhelming for patients
Senior Account Manager
PulseAd
- Managed strategic accounts for digital advertising platform
- Developed client relationships and provided marketing solutions
- Worked in hybrid environment between Seoul and South Korea offices
Business Development Manager
Blackmore Sensors and Analytics, Inc.
- Spearheaded business development initiatives in Korean market for FMCW lidar technology
- Established and managed strategic partnerships with major automotive manufacturers and AI companies
- Led product demonstrations and technical presentations of FMCW lidar solutions to potential customers
- Supported company's expansion in the autonomous vehicle sector
Customer Success Manager
AppsFlyer
- Served as expert counselor for mobile marketing measurement and campaign attribution data analysis
- Developed and maintained relationships with customers through customized service based on strategies and technical needs
- Actively engaged and coordinated internal/external partners to achieve revenue targets and maximize business growth
- Presented at conferences and delivered lectures on mobile marketing attribution and data utilization
- Built strong partnership with media partners solving campaign issues in smooth way
Multiple Roles
InMobi
- Ad Operations Analyst (May 2015 - Mar 2016): Trained account managers on mobile marketing campaigns cycle
- Senior Campaign Manager, Brand Marketing (May 2014 - May 2015): Liaison between account team and delivery team in NY/SF
- Campaign Manager, Performance Marketing (Sep 2013 - May 2014): Delivered and executed mobile performance campaigns
- Direct Sales Manager, Global App Marketing (Dec 2012 - Aug 2013): Led global performance sales unit
- Account Manager (Oct 2011 - Dec 2012): Managed direct advertisers' marketing campaigns
- InMobi Grand Master (One of top 7 account/campaign managers globally)
- InMobi Performance Ninja (One of top 24 performers on Mobile Ad Guru certification)
Account Strategist, Direct Sales Organization
- Managed Google AdWords/YouTube/AdMob global accounts for strategic advertisers
- Developed high-level relationships as trusted consultant with major customers
- Provided campaign updates including account analysis, competitor analysis, ad-serving improvements
- Engaged with clients to map marketing strategies and media execution for optimal results
- Analyzed campaign performance and market data for quarterly business reviews (Samsung, LG, Hyundai/Kia)
- Google AdsPro (Feb 2011), SalesPro (May 2011), MobileSalesPro (Jul 2011) certified
Billing & Client Services Staff
Kim & Chang
- Prepared invoices and communicated between clients and lawyers regarding billing issues
- Built expertise in client service field
- Worked with key external parties: Samsung, LG, Posco, Johnson & Johnson, Kimberly Clark, Goldman Sachs, Walt Disney, Save the Children
Research Assistant, Industry Research Team
Korea Small Business Institute
- Assisted senior researchers evaluating policies used by government departments
- Compiled findings into comprehensive reports
- Contributed to Business Environment and Progressive Policy of Small/Medium Enterprise in Korea (2007)
- Worked on Role Enhancement of M&A Market for Development of SMEs and Innovative Firms (2008)
Teacher
Yeongnan Girl's Middle School
- Taught middle school students for 6 months
- Developed curriculum and managed classroom education
Education
Master of Science (M.S.) in Integrated Marketing
New York University
- Completed advanced coursework in integrated marketing strategies
- Focused on digital marketing and brand management
Bachelor of Literature in English Education, minor in Business Administration
Ewha Womans University
- Ewha Volunteers Team Leader
- Intern protocol officer of the inauguration ceremony for the President of Korea
- Awarded an outstanding applicant scholarship